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Optimising Your Pricing Strategy: 7 Proven Steps for a Seamless Buying Experience
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Sarah Lang's Profile Picture
Sarah Lang
Director

Optimising Your Pricing Strategy: 7 Proven Steps for a Seamless Buying Experience

Sarah and a client are smiling and looking at a laptop and smartphone. They appear to be discussing something together.

When it comes to your studio’s pricing strategy, the way you present your options online can significantly impact your sales.

It’s crucial to create a smooth and efficient buying process for your customers. To help you achieve this, we’ve compiled seven essential tips for cleaning up your online pricing options.

1. Streamline Your Pricing

Eliminate redundant pricing options that shouldn’t be available online or aren’t frequently sold.

2. Provide Detailed Descriptions

Ensure that every pricing option comes with comprehensive service notes and descriptions, which can be found in the advanced settings for pricing options.

3. Highlight Your Memberships

Create online descriptions for your membership plans, emphasizing their benefits. Many clients often overlook this section, but it’s a golden opportunity to promote your memberships.

4. Prioritize with Alphanumerical Order:

Use numbers (1️⃣2️⃣3️⃣4️⃣) before your service categories to arrange them in the preferred order for display on your online store, branded app, and MINDBODY app.

5. Efficiently Organize Your Pricing:

Utilize the ‘organize pricing’ feature to arrange your pricing options in a specific order, such as intro offers, packages, and casual rates. You can also employ this feature for your contracts and memberships (accessible in the contract settings screen). Note that this feature only applies to retail business mode, online store consumer mode, and branded web tools, not the apps.

6. Keep Pricing Names Clear:

Avoid using fancy or confusing names for your pricing options and memberships. Opt for straightforward names that clearly state what the client receives, like “10 Mat Pilates Sessions.”

7. Use Appropriate Words and Phrases:

Leverage the ‘words & phrases’ feature to adjust the wording in your online store’s consumer mode. For example, change ‘contracts’ to ‘memberships’ to make it easier for consumers to find where to purchase memberships.


By implementing these seven tips, you’ll not only streamline your pricing strategy but also enhance the overall buying experience for your customers. Your online pricing options will become more user-friendly, making it more likely for potential clients to choose your services.

If you want to boost your studio’s online presence and drive more sales, these pricing optimizations are a great place to start.
Signed, Sarah
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