Smooth Sailing Logo
Priority Booking for Members – A New MindBody Feature
Smooth Sailing Brand Icon
Sarah Lang's Profile Picture
Sarah Lang
Director

Priority Booking for Members – A New MindBody Feature

Sarah and a client are having a conversation in a pilates studio. Sarah seated with a laptop on her lap, smiling at the client, who is sitting nearby. White cabinets are in the background.

How to Turn Loyal Clients into Raving Fans with VIP Perks.

Expanding your client base isn’t just about getting new faces through the door. True growth comes from turning those loyal clients into raving fans who wouldn’t dream of going anywhere else. 💪

But what really makes a client feel like a VIP? Let’s talk about the power of well-thought-out perks and some new ways to give your members that exclusive, “this place gets me” vibe. Plus, Mindbody has some fantastic new features to help make it happen!


Why VIP Perks Matter

Clients want more than just a service — they want to feel valued and appreciated. When they get a little something extra, they feel special and connected to your business. Perks don’t just add value to your memberships; they create loyalty and excitement, helping your clients become true advocates for your brand. Here are some tried-and-true VIP perks to consider:
  1. Bring-a-Friend Days
    Give members a once-a-month pass to bring a friend along for free. It’s a no-pressure way to introduce new people to your business while rewarding your current clients with a fun experience.
  2. Exclusive Member Events or Classes
    Host members-only workshops or themed classes. Whether it’s a special yoga session, a meditation night, or even a little social event, exclusive gatherings strengthen the community and give members something to look forward to.
  3. Early Access to New Classes or Programs
    Launching something new? Let members be the first to try it out! Early access makes them feel like insiders and builds excitement around your offerings.

The New Mindbody Perks You’ll Want to Try

If you use Mindbody, you’re in luck! There are two new features that can take your VIP offerings to the next level. Here’s how they work:

1. Priority Booking Access

This is a game-changer for busy studios! Priority Booking lets your members get a head start on booking their favourite classes. If certain sessions fill up fast, this perk ensures your loyal clients don’t miss out, giving them access to secure their spots before non-members can even view the schedule. This is an incredible way to make members feel like they’re getting exclusive value.

Here’s How to Set Up Priority Booking in Mindbody:

  1. Set Your Class Schedule Windows
    Head to: SETTINGS > MORE > CLASS & COURSE OPTIONS > BOOKING & SIGN-IN POLICIES
  2. Choose a schedule window style that works for you:
    • Rolling: Classes open a set number of days in advance, always moving forward.
    • Monthly: Open all classes on a certain date each month.
    • Weekly: Release bookings one week at a time.

Decide how many days early your members can book

Head to: SETTINGS > MEMBERSHIP SETTINGS

  1. In Membership Settings, decide how many days early members can book compared to non-members — maybe 2-3 days ahead, or even up to a week for higher-tier members. Give your top-tier clients a head start to secure their spots in popular classes! The great thing is you can personalise this to each membership.

2. Priority Waitlists

While you’re at it, give your members a little extra love with Priority Waitlists. Members get bumped to the top of the waitlist, meaning they’re more likely to snag a spot if someone drops out. This perk shows your clients that you value their loyalty and want them to have first dibs on high-demand classes.

Make VIP Perks Part of Your Brand

These perks don’t just keep members happy — they become part of your brand’s reputation.When clients feel truly appreciated, they talk about it!
Word-of-mouth marketing is a powerful tool, and there’s no better spokesperson than a member who feels like a VIP.
Signed, Sarah
Smooth Sailing Logo

We exist to empower wellness businesses.

Let's turn the tide on complicated systems & steer you toward smooth operations.
Hop aboard for a free 25-minute consultation.
Smooth Sailing Brand Icon