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The Ultimate Black Friday Guide for Fitness & Wellness Studios
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Sarah Lang's Profile Picture
Sarah Lang
Director

The Ultimate Black Friday Guide for Fitness & Wellness Studios

A laptop keyboard next to a small lightbox sign displaying "Black Friday Sale" on a beige surface.
The festive season is perfect for offering limited-time deals, exclusive perks, and promoting memberships that keep clients on track with their wellness goals through all the holiday fun and right into the New Year.
But what really makes a client feel like a VIP? Let’s talk about the power of well-thought-out perks and some new ways to give your members that exclusive, “this place gets me” vibe. Plus, Mindbody has some fantastic new features to help make it happen!

This guide gives you an easy-peasy, step-by-step plan to make the most of holiday promotions and create a streamlined strategy for success. Let’s dive in!


30 Days Out: Lay the Groundwork

To make sure your Festive Season Offer packs a punch, start laying the groundwork a month in advance. A little prep now will save you loads of time and keep things running smoothly when the busy season hits.
  • Jazz Up Your Signup Forms & Landing Pages
    First impressions count, right? Update your signup forms with some festive cheer that hints at what’s coming. Try phrases like “Get Ready for the Best Deals of the Season” or “Sign Up for VIP Sale Access” to create a little buzz and capture leads nice and early.
  • Plan & Pre-Schedule Your Campaigns
    Use your software’s scheduling tools to line up your emails and SMS messages. By pre-scheduling, you’ll be able to keep a steady flow of communication with clients, minus the last-minute scramble.
  • Add a Splash of Festive Visuals
    Update your website, social media, and even your in-studio screens with some holiday vibes. It’s a small change that builds excitement and keeps your offers on everyone’s mind.

14 Days Out: Build the Hype

With two weeks to go, it’s time to get clients pumped for what’s around the corner.
  • Send Teasers & Early Announcements
    Let clients in on the action! A quick SMS or email like “Holiday Deals Are Coming!” or “VIP Offers Just for You” reminds clients to keep an eye out for your next message. You’re building anticipation here, so they’re ready to jump in on launch day.
  • Segment Your Audience
    Use your software’s audience segmentation tools to tailor messages for different groups. Loyal members, recent leads, and even old clients each get a personalised message that shows you’ve thought about what they’ll love. It’s all about making clients feel valued and like the offer was made just for them.
  • Polish Your Visuals & Copy
    Get your images, banners, and all your promo text ready to go. Now’s the time to nail down your SMS, email, and social media copy so everything’s spot on for launch.

7 Days Out: Time to Go All In

With one week left, shift gears and bring it all together with final reminders to get clients excited for the big day.
  • Send Countdown Reminders
    Get your SMS game on with countdown messages like “Only 5 Days Left Until Our Best Holiday Offers Go Live!” or “3 Days Until Our Exclusive Festive Season Deals!” Keep it short and sweet, building that last bit of urgency.
  • Offer Pre-Sale or VIP Access
    Show your most loyal clients a little extra love with early access to the deals. Giving them first dibs on holiday specials not only shows your appreciation but also encourages them to stick around long-term.
  • Create a Sense of Urgency
    Phrases like “Limited Spots Available” or “Only a Few Memberships Left!” tap into that classic Aussie FOMO. Clients are much more likely to jump in when they know spots are limited!

Launch Day: The Big Festive Offer Kick-Off

It’s go time! Now’s your chance to make a splash and draw in as many clients as possible.
  • Announce It Loud & Clear on Every Channel
    Send a big announcement through email, SMS, social media, and your in-studio displays. Keep your message clear and concise so clients know exactly what’s up and how to get in on the deal.
  • Use Real-Time Updates
    Watch how things are tracking and send updates if needed. For instance, if certain classes, products, or services are nearing capacity, give clients a heads-up on social media or in an SMS to nudge those last-minute sign-ups.
  • Be Ready to Answer Questions
    Have your team prepped to answer any questions or concerns clients might have about the offer. Personalized support can really make the difference, helping clients feel confident in what they’re buying (and no buyer’s remorse here)!

Post-Offer: Keep the Good Vibes Going

Just because the main offer’s over doesn’t mean the fun has to stop! Keeping clients engaged afterward will help you build on your campaign’s success and nurture long-term loyalty.
  • Last-Minute Reminders
    On the last day of the promo, send out a “Last Chance” message to catch any stragglers. These reminders can boost those final sign-ups and give your offer a little extra oomph.
  • Invite Clients to Join Your Membership Programs
    Give new clients a warm welcome by inviting them to join your loyalty or referral program. Show them how a membership supports their wellness goals well beyond the festive season and into the New Year.
  • Share Post-Holiday Tips & Challenges
    Keep clients connected with some fresh, seasonal content. Think New Year’s wellness challenges, staying active through summer, or even some healthy holiday recipes. It’s a great way to keep clients inspired and deepen their relationship with your studio.

Signed, Sarah
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